In Conversation with Lauren Dunford CEO & Co-Founder, Guidewheel

In this exclusive interview, Lauren Dunford, CEO & Co-Founder of Guidewheel, shares her insights on the future of digital manufacturing and the real challenges facing manufacturers on their digital transformation journey. Lauren discusses: Watch the full interview below to discover practical perspectives from a leader driving digital innovation in manufacturing. View Full Video: https://youtu.be/zQIV_D0wYp0?si=NeUMlPESGd7vLRBu

Avoiding the Common Pitfalls of Scaling Industry 4.0

Despite widespread enthusiasm, scaling Industry 4.0 initiatives enterprise-wide remains elusive for many manufacturers. McKinsey research highlights that while 90% of manufacturers launch digital projects, fewer than 30% achieve a comprehensive transformation. The gap between aspiration and execution often stems from siloed pilot projects, rigid technology rollouts, and initiatives that stall before delivering measurable value. A […]

Scaling Digital Identity: Can Blockchain-Backed Digital Twins Secure the Supply Chain?

The combination of blockchain technology and digital twins presents a compelling solution for improving supply chain security and transparency. Digital twins are virtual replicas of physical assets or processes, allowing real-time monitoring and simulation. When integrated with blockchain—a decentralized, tamper-proof ledger—manufacturers can create a trustworthy record of every transaction and change within their supply chains.  […]

AI in Manufacturing: 95% Adoption, 49% Using It for Cybersecurity 

Artificial Intelligence (AI) has become a near-ubiquitous force in manufacturing, with Rockwell Automation reporting a 95% adoption rate among manufacturers in 2025. This widespread uptake underscores AI’s growing strategic value—but what’s particularly striking is that nearly half (49%) of these companies are deploying AI specifically to strengthen their cybersecurity posture. As digital transformation accelerates, securing […]

Why 56% of Manufacturers Are Piloting Smart Factories — and Only 20% Have Scaled

The journey from piloting smart factories to scaling them across operations remains a significant hurdle for the manufacturing sector. According to Rockwell Automation’s 2025 Industry Outlook, 56% of manufacturers are currently running pilot smart factory projects, but only 20% have achieved enterprise-wide scale.  This gap highlights the challenges that often stall Industry 4.0 adoption. Pilots […]

From Spreadsheets to Smart Platforms: 80% of Manufacturers Accelerate Digitalization 

Digital transformation is reshaping manufacturing at an unprecedented pace. A recent Automation World study found that 80% of manufacturers are accelerating their adoption of smart digital platforms across supply chain management, production, and analytics functions. Moving beyond traditional spreadsheets and manual processes, manufacturers are deploying cloud-based ERP systems, AI-driven analytics, and digital twins to improve […]

Bridging the Skills Gap with AR & Remote Assistance: Is It Enough?

The manufacturing industry faces a critical talent shortage as experienced workers retire and technology advances rapidly. Augmented Reality (AR) and remote assistance tools, such as TeamViewer Frontline, have emerged as promising solutions to address this gap. These platforms provide on-the-job visual guidance by overlaying digital instructions onto physical equipment, enabling less experienced workers to perform […]

How Renault Processes 5 Billion Daily Data Points to Cut Energy by 26% 

Renault’s Palencia plant in Spain is revolutionizing energy efficiency by harnessing the power of AI and Industrial IoT (IIoT) through its advanced Plant Connect system. This system processes an impressive 5 billion data points daily, collected from thousands of sensors monitoring energy usage, machine performance, environmental conditions, and production flow. The result? A remarkable 26% […]

Mastering Tech Marketing: Challenges and Solutions

tech marketing

In the fast-paced world of technology, marketers in tech organisations face a distinctive set of challenges. The dynamic nature of the industry demands constant adaptation and innovation. However, these challenges also present opportunities for those who can effectively navigate this ever-evolving landscape. 1. Rapid Technological Changes The tech industry is known for its relentless pace […]

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